We Act Like We Didn't See it Coming
Posted On Mar 21, 2018
For some that may have wondered what the intention was for big data collection and mind hacking in the early days of FB and social media, I'll never forget watching this interview live. I remember feeling angry as I slowly watched society begin to blindly drive off a cliff.
I wrote about it furiously in my journal in 2010 which later became part of my book Forty Days Off Facebook. . I was angry at how the power of connection was about to be abused on a global scale to better understand individuals' psychological profiles for the purpose of throwing impulse control into overdrive. What a HUGE opportunity lost! The power of a world connected was being driven by the power of influencing peoples' thoughts, buying patterns, who they interacted with and how they engage with one another.
What started as a way to better connect the world, turned into a better advertising platform that could target audiences specific to interest, habits, and likes. FB now controls nearly 75% of the media that gets to the public. They literally control what our mind eats. Growing up, I was always told that "you are what you eat". Well I don't think our minds have been eating very healthy and it's starting to show up in the world with the way that we have been eating information. We have so much information coming at us, that I personally want to take this moment to tell you that you are a special human being just for making it this far in this post.
Most people don't even have the patience to read an entire article because they are eager to get the next bite size piece of info to either inhale or spit out. What started as better advertising opportunities, has evolved to political hacking, and has further morphed into foreign countries using this network effect to further divide us.
Data abuse is one huge problem in itself, but the psychological effects of intentional data pushes has adversely affected our society. Early investors and early management have come out in droves recently voicing their shame and disgust with how their contributions have led to this civil discord and what I believe will begin to show more and more the negative effects to our society's mental wellness. The path that was chosen for their business I believe was by design, fueled by greed, power, and control. That is what fueled my anger then and that is what often fuels my sense of urgency and passion to create solutions so that this societal disconnect does not become our story, and can become a chapter in our history books sooner than later.